Social Learning Theory

• Social Learning Theory proposes that new knowledge and behaviours are gained by observing and watching others. 

• Learning is a cognitive process and takes place socially with others through observation or by receiving direct instruction. 

• "Social learning theory states that norms, attitudes, expectations, and beliefs arise from an interaction with the cultural or social environment around an individual." (Hammer, 2011)

• The leading theorist in Social Learning Theory is Albert Bandura

• Learning happens through observation, imitation and modelling.

• Bandura proposed that learning happens not only though direct interactions with others, but also through observing behaviours, even from a distance such as through the media. 

• Psychologists propose that social learning happens in three stages: 1/ the behaviour is observed through exposure to the act, 2/ the cognitive acquisition of what that person sees, and then 3/ the acceptance of the behaviour modelled and application to ones own behaviour.

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For more information:

• Social Learning Theory: How Bandura's Theory Works (verywellmind.com)

• Social Learning Theory: Bandura’s Bobo Beatdown Experiments - YouTube

• Bandura and Social Learning Theory - YouTube

• Social learning | Secondary Keywords: Imitation, Observational Learning & Reinforcement | Britannica